About Us

Our mission is to educate and empower people to take charge of their health, and to inspire those they love to do the same.

BB&R CONSULTING, LLCBB&R Wellness Consulting hosts the Achieving Optimal Health Conference and other educational events throughout the year. The Achieving Optimal Health Conference and events provide access to top thought leaders in health today and will challenge us to think and act in new ways. We question much of what we have been “taught” to think, from choosing the right foods, to the importance of taking time to breathe correctly, to examining what it means to be personally responsible for our own overall health and wellness.


BB&R CONSULTING, LLC Therese Burch, Doro Bush Koch, Patricia Reilly Koch and Patrice Brickman are the founders of The Achieving Optimal Health Conference, a conference dedicated to helping people reach optimal health by connecting them with the resources needed to learn how to nourish their bodies, minds and souls. Attendees learn the importance of healthier eating habits, developing mental focus, reducing stress, and taking responsibility of their preventative healthcare measures.

Twenty years ago, Therese, Doro, Tricia and Patrice embarked on their own personal educational journeys, discovering the importance and also the ease with which we can all live physically and spiritually healthier lives. All active in their communities, all working mothers, they shared and applied this growing knowledge with each other, their families, their friends, and co-workers, laying the foundation for the work and formation of BB&R Consulting, LLC.

BB&R Consulting, a lifestyle and wellness advisory company, will educate, encourage, advise and motivate you to make simple diet and lifestyle changes that will give you a whole new perspective on living a healthier life. Our goal is to guide you to a life of healthier eating that will result in improved mental focus, increased energy, reduced stress, better sleep and more fulfilling relationships. In addition to The Achieving Optimal Health Conference, we offer one-on-one and family counseling, wellness seminars, and corporate programs.

Tracy Freeman Chief Medical Advisor, Dr. Tracy Freeman has developed a patient-centered practice that incorporates the best of traditional and complementary and alternative medicine, (CAM). It is with a caring disposition that she listens to her patient’s concerns and uses that as a guidepost to choosing appropriate testing and treatment. As a Board Certified Internist, Dr. Freeman is able to incorporate conventional medical approaches with natural therapies to create an effective treatment plan that facilitates her patients’ healing journey. Dr. Freeman’s desire to help children with Autism Spectrum Disorders and their families, coupled with her belief that parents and future parents are the true guiding force of their child’s health, have led her to develop a practice that empowers parents in their own well-being and that of their children. Learn more about Tracy here.