About Us

Our mission is to educate and empower people to take charge of their health, and to inspire those they love to do the same.

BB&R CONSULTING, LLCBB&R, Consulting, in partnership with Georgetown University’s GUWellness, presents The Achieving Optimal Health Conference annually on the campus of Georgetown University in Washington, DC. The Achieving Optimal Health Conference provides access to top thought leaders in health today and will challenge us to think and act in new ways. It will question much of what we have been “taught” to think, from choosing the right foods, to the importance of taking time to breathe correctly, to examining what it means to be personally responsible for our own overall health and wellness.

You will leave the one day conference motivated and encouraged to make simple diet and lifestyle changes that will pay incredible dividends in how you feel and perform in day to day life. No matter where your health and that of your loved ones stands today, Saturday, October 5th will be the first day of making great progress in living a healthier, happier, and more fulfilling life.

Our speakers are recognized as luminaries in the field of wellness today. As visionaries, they will teach us to understand that we can achieve our own personal optimal health through food, lifestyle choices and the practice of prevention. The message is simple: You can influence your destiny as it relates to your own personal health. Once you understand HOW to take care of yourself, MIND BODY AND SPIRIT, you will become healthier and so will those that you love.


BB&R CONSULTING, LLC Therese Burch, Doro Bush Koch, Patricia Reilly Koch and Patrice Brickman are the founders of The Achieving Optimal Health Conference, a conference dedicated to helping people reach optimal health by connecting them with the resources needed to learn how to nourish their bodies, minds and souls. Attendees learn the importance of healthier eating habits, developing mental focus, reducing stress, and taking responsibility of their preventative healthcare measures.

Twenty years ago, Therese, Doro, Tricia and Patrice embarked on their own personal educational journeys, discovering the importance and also the ease with which we can all live physically and spiritually healthier lives. All active in their communities, all working mothers, they shared and applied this growing knowledge with each other, their families, their friends, and co-workers, laying the foundation for the work and formation of BB&R Consulting, LLC.

BB&R Consulting, a lifestyle and wellness advisory company, will educate, encourage, advise and motivate you to make simple diet and lifestyle changes that will give you a whole new perspective on living a healthier life. Our goal is to guide you to a life of healthier eating that will result in improved mental focus, increased energy, reduced stress, better sleep and more fulfilling relationships. In addition to The Achieving Optimal Health Conference, we offer one-on-one and family counseling, wellness seminars, and corporate programs.

Tracy Freeman Chief Medical Advisor, Dr. Tracy Freeman has developed a patient-centered practice that incorporates the best of traditional and complementary and alternative medicine, (CAM). It is with a caring disposition that she listens to her patient’s concerns and uses that as a guidepost to choosing appropriate testing and treatment. As a Board Certified Internist, Dr. Freeman is able to incorporate conventional medical approaches with natural therapies to create an effective treatment plan that facilitates her patients’ healing journey. Dr. Freeman’s desire to help children with Autism Spectrum Disorders and their families, coupled with her belief that parents and future parents are the true guiding force of their child’s health, have led her to develop a practice that empowers parents in their own well-being and that of their children. Learn more about Tracy here.

Georgetown University’s GUWELLNESS: MIND, BODY, SOUL

GUWellness is a university-wide initiative to provide Georgetown University faculty, staff and retirees with tools, resources and inspiration for achieving their own wellness goals. The overarching goal is to create a culture that supports and nurtures individual and collective well-being. Overlooking the idyllic Potomac River in Washington, D.C., Georgetown University was founded in 1789 by Archbishop John Carroll and his staff of Jesuit teachers. Beginning as a college composed of a mere 12 students, Georgetown has developed into a world-class research institution and global university proudly known for an enlightened student body, prominent faculty, and an academic atmosphere fostering intellectual exploration, personal growth, and community leadership.